Baby International Blu 38tt

Client: Baby International

Services: Ecommerce Website

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Raising a child in different parts of the world and stepping out into the unknown with children can be nerve wracking. While there are plenty of websites selling all natural baby everything in China, BABY INTERNATIONAL BLU noticed there was a low level of innovation in the industry, especially in of product quality, safety and design. Therefore, the brand thought it was more likely that there was room to make better products, and thus fill a major industry gap by making parenting abroad easy.

The goal was simple: help international parents find and purchase high-quality baby products online, but also help them share insight about maternity and parenting within an international environment.

To bring its products to the masses, and since its previous site design didn’t do it justice, BABY INTERNATIONAL BLU looked to QPSOFTWARE to do a complete revamp of its Chinese market.

INDUSTRY:

Baby Clothing & Apparel | Fashion | Retail

Categories:

E-Commerce

Project Details

In order to take the brand to the next level and to make it the one-stop shop for all your baby’s needs in China, QPSOFTWARE developed a PrestaShop powered framework with sales conversion as a priority focus. The overhauled design features an easy-to-use navigation and product category structure, a clean layout and typography, as well as a quicker path to purchase. Indeed, QPSOFTWARE migrated and updated the brand’s previous website from PrestaShop 1.4 to 1.6, while keeping the existing data (i.e. customer s, orders, etc.) and drastically improving the design and experience.

Considering the growth of the mobile internet usage and always keeping in mind smart UX and eye catching design, our UI/UX experts also have optimized a mobile and tablet version of the brand’s website to reach the instant consumer. QPSOFTWARE also installed and configured an Apache Server with backup tools and monitoring scripts.

But the magic doesn’t stop here, QPSOFTWARE created an online magazine / blog with industry-specific niche and enriched keywords flash sales events.

As a result, QPSOFTWARE’s impact on BABY INTERNATIONAL BLU’s website redesign project was a success, as within a year from completion the client’s turnover increased to 600% with the new version of their online platform. The company has now 4 physical stores in Shanghai, 1 in Beijing and another one coming up soon in .